GreenBusiness.net: Continuing the Conversation
Editor's note: A new feature in Greener Magazine premiers today with the introduction of our guest Columnists and Editorial page Greener Board. Our first Guest Columnist is a pioneer sustainability author and commentator who began sustainablog in July, 2003. Jeff McIntire-Strasburg is a writer, a teacher and a passionate green activist.
When I first came across the GreenBusiness.net web site, which touted “a discussion list for eco-entrepreneurs,” I was excited to find such a resource, and quickly signed up. After a couple of weeks with no discussion, though, I was afraid that the list was yet another one of those great online concepts that never quite caught on. The discussion did begin, however, and as I joined in with my two cents, I came to realize that this “great online concept” would work because creatorJason Trout simply wasn’t the kind of person to let an idea die.
Like most entrepreneurs in green business,Jason ’s desires are simple: higher profits and a greener planet. While he’s in the process of making that first million and saving the world from itself, though, Jason has one more modest goal: keeping the lines of communication open among the growing sustainable business community. GreenBusiness.net, started in February 2004, was his attempt to recognize that goal. In the year and a half since, the site has grown to a community of over 230 members, ranging from heavy-hitters to newbies, and has morphed from a simple email discussion list to a full-fledged discussion portal. Members have enjoyed conversation about the joys and challenges of running a sustainable business with like-minded entrepreneurs. Frequent participant Jennifer Boulden of Anavo Group and IdealBite compares the list to “a green cocktail party” where everyone understands the concept of sustainability. “I am a 'green business owner' - and sometimes it gets tiring to have so many people look at you quizzically when you answer that age old question at the cocktail party: ‘so, what do you do?”
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When I first came across the GreenBusiness.net web site, which touted “a discussion list for eco-entrepreneurs,” I was excited to find such a resource, and quickly signed up. After a couple of weeks with no discussion, though, I was afraid that the list was yet another one of those great online concepts that never quite caught on. The discussion did begin, however, and as I joined in with my two cents, I came to realize that this “great online concept” would work because creator
Like most entrepreneurs in green business,
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